A graduate of Syracuse University, I have worked in both the advertising and entertainment fields for over 30 years. With over three decades of experience as an art director, graphic designer, writer, and creative consultant, I have worked with many Fortune 500 companies. As an art director and graphic designer, I have been employed by BBDO, J. Walter Thompson, and Omnicom Group, working on accounts for such clients as The Walt Disney Co., Xerox, Pizza Hut, Blue Cross, Bauch & Lomb, T-Mobile, AAA, and DIRECTV. I was also the Producer for “The Tonight Show with Jay Leno” website where I was accountable for the development of online content, including comedy bits and streaming musical performances.
Anthem Community Council • Anthem, AZ
Graphic Design Specialist
March 2018 – Present
Responsible for a variety of products, such as advertisements, collateral packages, bi-monthly magazine and activity guides, posters, exhibitions and displays, municipal communications and Anthem identity, branding, along with internal and external graphics.
KERN • Woodland Hills, CA
Senior Production Artist
November 2005 – July 2017
Responsible for production and layout for direct mail, advertisements, websites, and collateral for national and regional businesses such as DIRECTV, AAA, T-Mobile, SAP, CLEAR, and Symantec.Instrumental in helping to grow the DIRECTV account from a few hundred thousand dollars to over $15 million in revenue.
CREATIVOPOLIS • Woodland Hills, CA
Art Director / Graphic Designer
November 2000 – November 2005
Responsible for art direction, photoshoots, advertisements, websites, and printed collateral for national and regional businesses such as Tenet HealthSystems, JP Entertainment Advertising, Encino–Tarzana Hospital, Providence Holy Cross Medical Center, and Power 106.
NBCi • Burbank, CA
Producer/Art Director, The Tonight Show Online
November 1999 – November 2000
Accountable for key development of content and technical decisions related to the official website for NBC’s The Tonight Show with Jay Leno. Solely responsible for creating site content plans. Supervised production team in the creative development and technical implementation of online content that includes, comedy bits and streaming musical performances. Collaborated closely with show producers and writers, show talent, the network promotions & publicity groups, content and technology partners, sponsors, and other key groups within NBC and NBCi.
NBC & USA Network • Los Angeles, CA
Television Writer/Producer
June 1996 – October 1999
Emmy nominated Story Editor and Producer for live-action comedies “USA High” and “Saved By The Bell” for USA Network and NBC respectively. Wrote and/or produced over 100 episodes of television comedy.
J. WALTER THOMPSON • ​​​​​​​Los Angeles, CA
Senior Art Director
June 1995 - June 1996
Collaborated with the Creative Director and copywriter to develop advertising campaigns and collateral for various regional and national clients such as Disney, Arthur Andersen, and Mattel. Oversaw a fully computerized production team.
WALT DISNEY, WARNER BROS. & DIC
Los Angeles, CA
Television Writer
January 1991 – May 1995
Scriptwriter and show developer for Hanna Barbera, Walt Disney, Warner Brothers, Saban, Entertainment, NBC, and DIC Enterprises. Wrote and/or produced over two dozen episodes of animation.
EDUCATION:
SYRACUSE UNIVERSITY Syracuse, NY
B.F.A. Graphic Design, Cum Laude Minor: Illustration
PORTFOLIO: pauldell.com
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